G2 Freelance Writer - Alyssa Towns

G2 - Content Writing

Introduction to G2 & Kickoff

Content Marketing Manager Mara Calvello contacted me on Twitter (X) in January 2022 to inquire about doing some freelance work for G2.

We emailed to discuss G2's glossary page project, rates, and assignment structure. We were able to solidify the details of our partnership asynchronously, saving time and preventing meeting scheduling coordination.

First Assignment Feedback

I then received an onboarding document from Mara with instructions for a one-month assignment test that included five glossary pages as defined by G2. I completed this assignment in February 2022 (read a couple of them here: Event Creation and Window of Opportunity) and received the following feedback:

Ongoing Work & Results

Following a successful first assignment, G2 hired me to write five to ten glossary pages monthly from February 2022 through February 2024. As a freelancer on Mara's team, I wrote 140+ glossary pages. Below is some of the feedback I received throughout the project, including some feedback from one of G2's Content Editors:

G2 featured my work (The User is Drunk and Search Engine Optimization) in their newsletter, G2 Tea.

G2

G2 Tea Features Alyssa Towns

After two years of writing glossary pages, G2 invited me to transition to writing longer-form blog content across various topics.

The History of Social Media: From ARPANET to TikTok

What if you had to send your friends and family a handwritten letter whenever you wanted to know what they’ve been up to?

Or what if you had to find a time in your busy schedule to meet in person to catch up and connect?

Believe it or not, people kept in touch through letters, landline phones, and in-person connections at restaurants and other locations before the dawn of social media.

Drawing of a happy robot sitting and reading a book, surrounded by stacks of books

How to Tell if Something Is Written by AI: Things to Watch Out For

In today's digital age, distinguishing between human-written and AI-generated content has become increasingly challenging. As artificial intelligence (AI) continues to evolve, its ability to mimic human writing is more convincing than ever, leaving readers questioning the authenticity of what they read.

Cartoon illustration of an AI generated art piece showing Monty from G2

The Rise of AI-Generated Art: From Algorithms to Aesthetics

When navigating the impact of artificial intelligence (AI), the arts and creative industry isn’t exempt.

Thanks to AI-generated art, you can imagine an image in your mind, turn it into a text prompt, and watch your words transform into an image in minutes.

Cartoon illustration of an About Us webpage

Your About Us Page Should Standout: Tips for a Compelling One

An About Us page is like a first-round interview, with your customers asking questions to determine whether you’re a good fit.

“Who are you?”

“What can you do for me?”

“Why should I care about your brand?”

It’s your chance to make a rockstar first impression and keep customers returning for more.

Testimonial from G2

As soon as I started managing the freelancer program at G2, I knew I wanted Alyssa to be a part of it. Since January 2022, Alyssa has been an exceptional addition to our freelance team and she has never missed a deadline. I know I can give her a range of topics, from sales to marketing to artificial intelligence, and the content will be well researched and thorough. We at G2 are incredibly lucky to have Alyssa writing for our website!

Mara Calvello, Content Marketing Manager at G2