Clockwise - Content Writing
Introduction to Clockwise & Kickoff
Head of Content, Cathy Reisenwitz, reached out to me in December 2021, at the recommendation of Kat Boogaard, to inquire about doing some freelance writing work for Clockwise:
Before our first meeting after the holidays, I explored Clockwise's blog to familiarize myself with their primary topics (productivity, time management, future of work, developer productivity, etc.). I met with Cathy after the new year to discuss Clockwise's blog, workflows, and preferred tools (Slack, Google Docs, Google Sheets, and Asana). Additionally, I received branding guidelines and materials for review
First Assignment Feedback
I completed my first assignment for Clockwise in mid-January 2022, a 2,000+ word blog post about the four-day workweek (read it here: 3 benefits of a 4-day workweek), and received the feedback below:
Ongoing Work & Results
Following my first blog post, Clockwise hired me to write four to eight blog posts per month on topics including time management, hybrid work, meeting etiquette, Slack how-tos, Asana tips, project management, developer productivity, Google Calendar usage, and more. As one of their primary freelance writers, I've written and refreshed 110+ blog posts for Clockwise to date.
I've written blog posts that rank for keywords like "time blocking benefits," "how to decline a meeting," and "Google Calendar time blocking."
I've jumped in to assist the marketing team with various other projects, including:
- A client case study with Kuvio Creative, where I interfaced directly with a point of contact at Kuvio Creative to conduct and record an interview, drafted the content, and obtained the final approval from Clockwise's client
- Transforming webinar content into blog posts: A Recap of our AI Scheduler Webinar: 20 Minutes to a Better Schedule
- Turning company insights into compelling blog post content for Clockwise's audience
- Copywriting drafts for website pages
- Ghostwriting for key leaders within the organization
Testimonials from Clockwise's Marketing Team
I’ve worked with many writers over the past ten years, and Alyssa is hands-down one of the best. It’s very difficult to find talented, reliable, and affordable writers. But Alyssa is all three. Her prose is excellent. Whatever style you need, she can write it. Her writing is readable, enjoyable, concise, and educational. Her research is top-notch. She reads thoroughly on the subject, finds the best sources, and cites them throughout. She’s also fast and extremely dependable. She never once missed a deadline. She communicates thoroughly and proactively throughout the process, so there’s no confusion and no surprises. There’s no quality you’d want in a writer that she doesn’t possess in spades. I wouldn’t hesitate to hire her again or recommend her to anyone seeking a writer.
Working with Alyssa is an absolute delight! She's been my go-to freelance writer for over a year and has never failed to impress me with her exceptional attention to detail, unwavering research skills and consistent on-time delivery. Alyssa is a true gem -- her talent, autonomy, and strong work ethic make her an asset to any team. I wholeheartedly endorse her and would work with her again in a heartbeat.