Apogy - Communications and Marketing Support
Introduction
I met Jessica Crow through the Association of Change Management Professionals (ACMP) Colorado Chapter. We served on the Board of Directors together and had the opportunity to get to know one another through our volunteer work.
Ongoing Work & Results
I worked with Jessica Crow at Apogy in 2022, providing content and communications support for Apogy's monthly newsletter and Instagram account. I helped Jessica outline and draft blog content (which we circulated in her newsletter), drafted Instagram captions, and created supporting graphics in Canva monthly.
I helped prepare content covering topics like:
- Discomfort and change
- Apogy's framework, The ART and Science of Change Leadership
- Change readiness
- Processing change as a change manager or change leader
- Equipping middle managers with the skills and tools to communicate change
As a result of shifting priorities and limited availability as a part-time freelancer, I briefly stopped supporting Apogy in 2023. Because of our partnership and the level of service provided, Apogy rejoined my client roster in early 2024. Today, I'm proud that Jessica is a boomerang client and that I have the opportunity to support Apogy across various marketing and communications activities, including:
- Drafting, creating, and scheduling LinkedIn content (and creating supporting Canva graphics)
- Owning and managing the production of the Change Leader Insights podcast across platforms (Kajabi, YouTube, LinkedIn)
- Assisting with content generation for Apogy's monthly newsletter
- Preparing Apogy's monthly newsletter in Kajabi for monthly sending
- Partnering with Jessica to deliver various change leader-focused training sessions
Testimonial from Apogy
Alyssa Towns is one of the best writers I've worked with in my professional career. She is a true expert in her craft, is proactive, and organized. Alyssa is a valued partner, helping create content that is interesting to read and sets my organization apart in a crowded market. On top of this, she's an incredible human! She is kind, thoughtful, and highly collaborative. It has been a joy getting to know her! I recommend Alyssa to anyone looking for communications / writing support. She's the best!